Choose Your Innovation Path

Start with an idea to develop or a product to scan for opportunities

🔹 FORWARD MODE

Idea → Concept

You Provide:

  • • Problem to solve
  • • Target consumer
  • • Must-haves
  • • MSRP band
  • • Co-packer shortlist

AI Generates:

  • • Problem statement
  • • ≤3 innovation deltas
  • • Feasibility snapshot
  • • Safe claim set
  • • Economics analysis

Final Outputs:

  • • One-page Concept Sheet
  • • Risk Ledger
  • • Pipeline Backlog

🔹 REVERSE MODE

Product → Opportunity Scan

You Provide:

  • • Product type (e.g., deodorant stick)
  • • Optional competitors

AI Generates:

  • • Gap Scan Report
  • • Pain point analysis
  • • Competitor weaknesses
  • • Claim/regulatory gaps
  • • Sustainability issues

Final Outputs:

  • • Innovation Opportunity Set
  • • Priority Recommendations
  • • Pipeline Backlog