Customer Lifetime Value Formula: (AOV × Margin%) × Frequency × Lifespan × Retention% Source: Real-time calculation from your inputs Used for: Setting max CAC limits and budget allocation Benchmark: 3:1 LTV:CAC ratio is sustainable
AOV × Margin × Frequency × Lifespan × Retention
Max Sustainable CAC$65.04
LTV ÷ 3 (conservative 3:1 LTV:CAC ratio)
Break-Even CAC$18.53
First order profit (covers acquisition cost)
Payback Period2.9 months
Time to recover acquisition investment
Advanced Marketing Data
Detailed marketing performance data, experiments, and optimization tools. Click sections to expand.
Portfolio Marketing Budget Optimization
Optimize marketing spend across your entire product portfolio based on ROI potential, market opportunity, and strategic priorities.
Total Portfolio Budget
$15,000
$5K$50K
Optimization Strategy
Balance ROI optimization with portfolio diversification
Expected Portfolio ROI
284%
Blended Portfolio Return
+23% vs individual budgets
Optimized Budget Allocation by Product
Product
Current Allocation
Optimized Allocation
Budget Amount
Expected ROI
Priority Score
Market Opportunity
Budget Allocation Visualization
ROI vs Market Opportunity Matrix
AI Portfolio Optimization Recommendations
Channel CAC Analysis & Projections
Facebook/Meta
Good
Est. CAC:$24.50
CPM:$8.20
CTR:2.4%
Conversion:3.8%
Google Ads
Excellent
Est. CAC:$18.75
CPC:$1.25
CTR:4.2%
Conversion:6.7%
TikTok Ads
Risky
Est. CAC:$42.80
CPM:$12.50
CTR:1.8%
Conversion:2.1%
Influencer
Good
Est. CAC:$28.90
CPM:$4.50
CTR:3.2%
Conversion:4.5%
Channel Efficiency vs Volume Potential
Marketing Funnel Analysis
Conversion Funnel (Selected Channel: Google Ads)
Ad Impressions
People who see your ads
10,000
100%
Ad Clicks
CTR: 4.2% (industry avg: 2.8%)
420
4.2%
Landing Page Views
Bounce rate: 45% (need <40%)
231
55%
Add to Cart
Conversion: 18% (good for CPG)
42
18%
Purchase
Checkout conversion: 65%
27
2.7%
Optimization Opportunities
High Bounce Rate (45%)
Landing page not matching ad promise. Test:
headline alignment, page load speed, mobile optimization
Impact: Reducing to 35% could increase purchases by 22%
Cart Abandonment (35%)
Test: shipping cost transparency, trust badges,
exit-intent popups with discount
Impact: +10% checkout conversion = -15% CAC
Strong CTR Performance
4.2% vs 2.8% industry average. Your ads are compelling -
focus budget here vs other channels
Opportunity: Scale spend while maintaining quality
Audience Expansion
Current targeting: eco-conscious moms 25-45.
Test: broader age range, male buyers, gift purchasers
Opportunity: 40% larger addressable audience
Budget Allocation & ROI Optimization
Monthly Marketing Budget: $5,000
Google Ads (45%)$2,250
Est. 120 customers/month | CAC: $18.75
Facebook/Meta (35%)$1,750
Est. 71 customers/month | CAC: $24.50
Influencer Marketing (15%)$750
Est. 26 customers/month | CAC: $28.90
Testing Budget (5%)$250
New channel experiments & A/B tests
ROI Projections & Payback
Total Customers/Month217
Monthly Revenue: $6,185 |
CAC Blended: $23.04
Marketing ROI3.2x
LTV:CAC Ratio: 8.5:1 (Excellent - target >3:1)
Payback Period2.1 months
Break-even month for average customer acquisition
Scale Ceiling$12K
Monthly budget before CAC increases significantly
Marketing Experiments & A/B Tests
Active & Planned Experiments
Customer Acquisition Scenarios
Growth Scenarios
Conservative Growth
50 customers/month
Focus on Google Ads only, optimize for profitability