Concept Capture Tool

Structured data collection for strategic concepts

Portfolio Context

7 Products • $876K Invested

Saved Concepts

Select an existing concept or create a new one to begin capturing data

Untitled Concept

Auto-saved

Basic Information

Category *

Development Stage

Concept Description

Customer Segments

Priority Segments

Primary Segment *

Primary Target

Secondary Segment

Secondary Target

Tertiary Segment

Tertiary Target

Strategic Segments

Niche Segment

Niche Market

Adjacent Segment

Adjacent Market

Influencer Segment

Influencer Channel

Emerging Segment

Emerging Trend

Segment Analysis

Primary Segment Size (estimated)

Growth Rate (%)

Key Customer Insights

Market & Delivery System

Delivery System(s) *

Stick

Spray

Roll-on

Cream

Crystal

Wipes

Aerosol

Powder

Gel

Serum

Balm

Foam

Market Size ($)

Target Price Point

Competitive Landscape

Innovation & Technology

Key Innovation

Technology Platform

Innovation Details

Development Timeline

Investment Requirement

Strategic Considerations

Portfolio Synergies

Key Risks

Strategic Questions

Data Sources & References

Market Research Sources

Key References & URLs

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